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what's right covers a lot of ground. It's an
ethical issue. It's establishing loyalty and maintaining
trust. It's a performance standard. And it's having
the ability to see what's ahead and changing to meet
it head on.
We pride ourselves on a track record filled with "right"
turns. We've done what's right for our principals, customers
and distributors - and have seen everyone win. While
the details and decisions vary considerably, there are
basic rules of "doing it right" at Spectrum…
1.
Ethical considerations predominate in all business
relationships. Principle and pragmatism must work hand
in hand. Maintaining confidentiality and adhering to
our trade association's code of ethics are our prime
directives.
2. Offer loyalty and trust-worthiness,
and it will return to you. Proof is in the quality and
longevity of our principals, customers and distributors.
3. Performance is about results, not
rhetoric. Failure is not an option. By working through
problems, instead of trying to avoid them, we all become
stronger and more successful.
4. Forecasting the future accurately
is far more important than adding up the past. While
past achievements establish a foundation to build on,
the building process itself must continually grow upward
and outward. Wherever possible, it must grow ahead of
the competition. |
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We
invite you to check up on us...
Contact us today.
"I'm
a great admirer of Carole and how she runs her business.
She has all the integrity in the world. Her management
style is very caring. She treats her personnel fairly,
yet is also quite demanding."
Jim Crandell Tyco/Raychem |
"No amount of ability is of the slightest avail
without honor." -Andrew Carnegie
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Why Spectrum?
Reps
versus direct, what's the real difference?
Motivation.
Manufacturers' representatives only earn when they sell,
so they are more motivated to promote your product than
salespeople who work directly for you.
What's more, using a rep instead of managing your own
direct sales organization gives you a cost effective
means of outsourcing your sales function with no fixed
cost. Pick the right rep firm and you immediately have
access to major accounts, the synergy of a multiple-line
selling strategy - and a team of experienced salespeople
and managers who already know the market. But which
is the right rep firm?
Not all reps are motivated like Spectrum. Spectrum Marketing
Associates is never satisfied with the status quo. As
a result, the manufacturers we represent don't have
to ask: "What has my rep firm done for me lately?"
With us, you'll partner with talented marketers who
know the territory, and have proven themselves selling
and designing leading edge electronic products. We are
a stable, well-managed company that motivates our employees
to succeed and plans for business continuity.
As
your advocates, we will:
•
Foster and protect your image - represent you with integrity,
professionalism and complete confidentiality.
• Utilize our extensive experience in military,
commercial, industrial and automotive industries to pair
principals with industry-appropriate customers.
• Constantly cultivate new business from existing
customers while prospecting for new customer opportunities.
• Establish productive, high-quality - not just
high-quantity - customer relationships.
• Look out for your interests, day-to-day and long
term.
• Stay focused on your products, marketing objectives,
sales targets - and the customer.
• Maximize a multiple-line selling strategy that
offers a variety of complementary products to customers,
giving more exposure to each line and triggering proliferating
sales.
• Provide design-in engineering assistance and applications
expertise enabling you to deliver the right product at
the right time.
• Stay in close touch with you, utilizing the latest
communications technologies. In the office or on the road,
we're there for you.
• Align our vision with yours and keep it aligned
by remaining accountable, flexible and responsive.
Spectrum is reshaping the traditional principal/rep relationship
for a more competitive marketplace. We strive for a value
added, collaborative partnership based on a joint commitment
to excellence, an open discussion of business issues and
a shared vision.
At
Spectrum, you're not just a line.
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How
do you intend to grow my line?
The
same way we have grown our business. By being selective,
and working our butts off!
We deliver results, not rhetoric. Our limited line card
approach allows us to focus on manufacturers we choose
to partner with.
We focus your line with a target account strategy that
maximizes efficient selling and productivity - including
expanding activities in Mexico. We also "synergize"
you into our multiple-line selling program, giving you
added exposure any time we present complementary products.
Other benefits to you include:
1. Hiring ahead of need, so that we're always poised
for growth. We continually invest in top-quality people
and resources to address tomorrow's needs.
2. Empowering our people to make independent decisions
appropriate to their accounts and territory. Additionally,
field reps develop and implement a principal-specific
business plan.
3. Resident sales people dealing with the rapidly changing
markets south of the border.
4. Powerful and easy to use data base management system
from Empowering Systems Inc. which provides effective
and easy to use contact management, opportunity tracking
and sales analysis.
At
Spectrum, you're not just a line.
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